Building Better Brands

In Building Better Brands, Elton Mayfield provides you with the tools and raw materials to plan and build a business marketing plan. Hailing from a construction background and with over twenty years of experience helping businesses build their brands as the President and Co-Founder of ER Marketing, he understands the challenges of marketing within the construction industry. With his firsthand experience in B2B marketing, Mayfield confronts the marketing challenges unique to the building and materials industry. In these pages, he lays out a simple framework which can allow any leader to rejuvenate their B2B marketing strategy: • Survey: What do people say about you? What do you want them to say about you? • Blueprint: What do you need to have in place to deliver the brand you want? • Build: How do you deliver the brand you promised and keep it up to code? With simple, down-to-earth concepts, he cuts through the noise to show how you Survey your business, draft a Blueprint, and then Build your brand through curb appeal and delivering on customer expectations. With topics covering how to handle negative reviews, crafting a strong mission statement, leveraging social media, and optimizing your web presence, this tactical manual for B2B marketing and operations strategy provides you with a foundation of tried-and-true methods. With each of these concepts, he lays out practical examples and action steps so you can build a brand to be proud of.