Affinity

B2B Marketing

Reader pathways and category hints that cluster around this lane.

Showing 1-15 of 15 books in this affinity.

Blue Ocean Strategy, Expanded Edition

W. Chan Kim, Renée Mauborgne

The 22 Immutable Laws of Marketing

Al Ries, Jack Trout

The 22 Immutable Laws of Branding

Al Ries, Laura Ries

Scientific Advertising

Claude C. Hopkins

The Fall of Advertising and the Rise of PR

Al Ries, Laura Ries

Aesthetic Intelligence

Pauline Brown

Data-driven Marketing

Mark Jeffery

Focus

Al Ries

How Brands Grow 2

Jenni Romaniuk, Bryon Sharp

Marketing

William Pride, O. C. Ferrell

Innovative B2b Marketing

Simon Hall

The Market Research Toolbox

Edward F. (Francis) McQuarrie

B2b Customer Experience

Paul Hague, Nicholas Hague

Global Marketing Management

Warren J. Keegan

Building Better Brands

Elton Mayfield