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The Market Research Toolbox by Edward F. (Francis) McQuarrie

The Market Research Toolbox

A Concise Guide for Beginners

Edward F. (Francis) McQuarrie

Sage Publications Inc · Print & ebook · May 8, 2015

Understanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic business decisions.

Marketing ResearchB2B Marketing
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Who it’s for
McQuarrie explains market research techniques and the questions to ask before conducting research.
Genres
Marketing Research, B2B Marketing
Published
Sage Publications Inc, May 8, 2015

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About this book

Understanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic business decisions.

Continue reading

This comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in a dynamic and rapidly changing business atmosphere. Based on real-world experiences, author Edward F. McQuarrie gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches. Readers with limited time or resources can easily translate the approaches from mass markets, simple products, and stable technologies to their own situations. Readers will master background context and the questions to ask before conducting research, as well as develop strategies for sorting through the extensive specialized material on market research. Read more

Market Research Tools

McQuarrie explains market research techniques and the questions to ask before conducting research.

Come here for

  • Strategic business decisions informed by market research
  • Special attention to business-to-business markets and technology products

Expect

  • Applications to Big Data and web-enabled approaches
  • Guidance for adapting research approaches to your own situations

Where it sits

Marketing Research100%
B2B Marketing45%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • General Reference
Authors
Edward F. (Francis) McQuarrie
Publisher
Sage Publications Inc
Published
May 8, 2015
Format
Print & ebook
Reading lane
General Reference