Start with high-confidence marketing research books, then narrow by subgenre or adjacent topics.
Marketing Metrics
Paul Farris, Neil Bendle
Paul W. Farris, Neil Bendle
Foundations of Marketing
William Pride, O. C. Ferrell
Data-driven Marketing
Mark Jeffery
Marketing Research Kit for Dummies
Michael Hyman, Jeremy Sierra
Inside Information
D. V. L. Smith, J. H. Fletcher
Digital Marketing Analytics
Chuck Hemann, Ken Burbary
Marketing Analytics
Wayne L. Winston
Marketing Research
Carl McDaniel Jr., Roger Gates
Market Research in Practice
Paul Hague
User Research
Stephanie Marsh
Data Storytelling in Marketing
Caroline Florence
Paul Hague, Matthew Harrison
The Market Research Toolbox
Edward F. (Francis) McQuarrie
Market Research in a Week: Teach Yourself
Judy Bartkowiak
Marketing Measurement and Analytics
Greg Kihlstrom
The Jobs to Be Done Playbook
Jim Kalbach, Michael Schrage
