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User Research by Stephanie Marsh

User Research

Improve Product and Service Design and Enhance Your UX Research

Stephanie Marsh

Kogan Page · Print & ebook · February 22, 2022

Despite businesses often being based on creating desirable experiences, products and services for consumers, many fail to consider the end user in their planning and development processes.

Marketing ResearchHuman-Computer InteractionUI
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Who it’s for
Stephanie Marsh’s practical guide covers UX research methods, their trade-offs, and what to do with findings.
Genres
Human-Computer Interaction, UI/UX Design, Marketing Research
Published
Kogan Page, February 22, 2022

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About this book

Despite businesses often being based on creating desirable experiences, products and services for consumers, many fail to consider the end user in their planning and development processes. This book is here to change that. User experience research, also known as UX research, focuses on understanding user behaviours, needs and motivations through a range of observational techniques, task analysis and other methodologies.

Continue reading

User Research is a practical guide that shows readers how to use the vast array of user research methods available. Written by one of the UK's leading UX research professionals, readers can benefit from in-depth knowledge that explores the fundamentals of user research. Covering all the key research methods including face-to-face user testing, card sorting, surveys, A/B testing and many more, the book gives expert insight into the nuances, advantages and disadvantages of each, while also providing guidance on how to interpret, analyze and share the data once it has been obtained. Now in its second edition, User Research provides a new chapter on research operations and infrastructure as well as new material on combining user research methodologies.

UX Research Methods

Stephanie Marsh’s practical guide covers UX research methods, their trade-offs, and what to do with findings.

Come here for

  • Face-to-face user testing, card sorting, surveys and A/B testing
  • Guidance on interpreting, analyzing and sharing research data

Expect

  • A new chapter on research operations and infrastructure
  • New material on combining user research methodologies

Where it sits

Human-Computer Interaction57%
Marketing Research36%
UI/UX Design35%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • Marketing
  • Operations Research
  • UI/UX Design
Authors
Stephanie Marsh
Publisher
Kogan Page
Published
February 22, 2022
Format
Print & ebook
Reading lane
Marketing