Design for How People Think
Using Brain Science to Build Better Products
O'Reilly Media · Print & ebook · May 14, 2019
User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory.
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- Who it’s for
- A practical guide to the mental processes behind user experience and better product design.
- Themes
- Cognitive processes in user experience, Contextual customer interviews, Designing better products and services
- Genres
- Human-Computer Interaction, How We Think & Learn, UI/UX Design
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Start with this bookAbout this book
User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience.
Continue reading
Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You’ll then learn how to apply that knowledge to design brilliant experiences for your customers. - Learn about the "six minds" of user experience and how each contributes to the perception of a singular experience - Find out how your team—without any specialized training in psychology—can uncover critical insights about your customers’ conscious and unconscious processes - Learn how to immediately apply what you’ve learned to improve your products and services - Explore practical examples of how the Fortune 100 used this system to build highly successful experiences
Design Meets Cognition
A practical guide to the mental processes behind user experience and better product design.
Come here for
- Connect brain science with product design
- See how contextual interviews can reveal customer insights
Expect
- A six-minds framework for understanding experience
- Practical examples of designing customer experiences
Where it sits
| Human-Computer Interaction | 60% |
|---|---|
| How We Think & Learn | 46% |
| UI/UX Design | 42% |
Percentages are BookFrontier’s reading of the book.
Publisher categories
- Why People Buy
- Marketing Research
- R&D & Innovation
- Product Design
Show all 5 publisher categories
- Scientific Methods
- Authors
- John Whalen
- Publisher
- O'Reilly Media
- Published
- May 14, 2019
- Format
- Print & ebook
- Theme
- Cognitive processes in user experience · Contextual customer interviews · Designing better products and services
- Reading lane
- Why People Buy