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Digital Marketing Strategy by Simon Kingsnorth

Digital Marketing Strategy

An Integrated Approach to Online Marketing

Simon Kingsnorth

Kogan Page · Print & ebook · November 3, 2025

Ready to develop and implement a digital marketing strategy that elevates your career?

MarketingInternet MarketingStrategic Planning
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Who it’s for
A hands-on guide to strategic digital marketing, with frameworks for applying AI, automation, and analytics.
Genres
Internet Marketing, Marketing, Strategic Planning
Published
Kogan Page, November 3, 2025

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About this book

Ready to develop and implement a digital marketing strategy that elevates your career? Digital Marketing Strategyis a practical guide designed for mid-career professionals seeking to build credibility and lead with confidence. Written by marketing expertSimon Kingsnorth, the fourth edition of his top-rated manual offers detailed models and frameworks to help you apply strategic principles across AI integration, marketing automation and digital analytics.

Continue reading

With fresh real-world examples and actionable tools, it empowers you to optimize your digital marketing efforts and deliver measurable impact. You'll learn how to: - Develop a strategic digital marketing plan using proven frameworks - Implement AI-driven tools to enhance campaign efficiency - Optimize marketing performance with data-backed decision making - Build career credibility through advanced digital marketing skills - New to this edition: Use AI to build a strategy, the metaverse, Web3 and NFTs, plus updates to data points, platform features and real-world examples With comprehensive chapters and supportive online resources, this guide equips you to navigate emerging digital trends while driving tangible results in your organization and career. Themes include:Digital marketing strategy, AI integration and marketing automation, Practical frameworks and tools, Career development and impact, Real-world case studies

Strategy in Practice

A hands-on guide to strategic digital marketing, with frameworks for applying AI, automation, and analytics.

Come here for

  • Practical frameworks for turning digital marketing principles into strategy
  • AI, automation, analytics, and emerging platform shifts

Expect

  • Career-focused guidance for building credibility and leading with confidence
  • Updated examples and tools, including coverage of Web3, NFTs, and the metaverse

Where it sits

Internet Marketing97%
Strategic Planning38%
Marketing33%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • Finance
  • Marketing
  • Total Quality Management
Authors
Simon Kingsnorth
Publisher
Kogan Page
Published
November 3, 2025
Format
Print & ebook
Reading lane
Finance