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Data Storytelling in Marketing by Caroline Florence

Data Storytelling in Marketing

How to Tell Persuasive Stories Through Data

Caroline Florence

Kogan Page · Print & ebook · June 25, 2024

Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless these stories are evidence-based, they won't be believable or truly persuasive.

MarketingMarketing ResearchData Viz
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Who it’s for
Caroline Florence outlines how marketers can turn credible data into persuasive stories and content.
Themes
Data storytelling for marketing, Evidence-based communication, Persuasive narratives
Genres
Marketing, Data Viz, Marketing Research

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About this book

Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless these stories are evidence-based, they won't be believable or truly persuasive. Understanding how to use data to build and tell stories is an increasingly important part of the modern-day marketers' toolkit. Stories centered on robust evidence and credible data can withstand challenges, provide meaning, offer insight and engage audiences.

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This book is designed to plug the data storytelling skills gap and enable marketing professionals to cut through the data overload, join the data dots and create engaging narratives and content. Regardless of whether you're a data expert, data anxious or a data sceptic, this book will give you the tools to help you to communicate more effectively with your customers and your stakeholders. Written by expert trainer Caroline Florence, this book outlines how to build robust and compelling data stories. Drawing on her client work with companies such as Toyota, Lactalis, News UK, Mars Petcare and AXA, plus contributions from experts across data, insights, marketing and customer experience, this book provides a practical roadmap to increase your influence with data storytelling.

Marketing Data Stories

Caroline Florence outlines how marketers can turn credible data into persuasive stories and content.

Come here for

  • Building marketing stories from credible data
  • Communicating with customers and stakeholders

Expect

  • Guidance on building robust data stories
  • A practical roadmap for communicating with data

Where it sits

Marketing48%
Data Viz31%
Marketing Research21%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • Marketing
  • Strategic Planning
  • Internet Marketing
Authors
Caroline Florence
Publisher
Kogan Page
Published
June 25, 2024
Format
Print & ebook
Theme
Data storytelling for marketing · Evidence-based communication · Persuasive narratives
Reading lane
Marketing