The Power of Storytelling
Captivate, Convince, or Convert Any Business Audience Usingstories From Top CEOs
Penguin Publishing Group · Print & ebook · December 6, 2011
A guide to crafting unforgettable, attention-grabbing business communications-from speeches and letters to business plans-using stories from the world's top business leaders.
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- Who it’s for
- Business leaders’ anecdotes show how stories can strengthen speeches, letters, and other communications.
- Themes
- Storytelling in business communication, Leadership and motivation
- Genres
- Business Writing, Language Arts, Business Communication
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Start with this bookAbout this book
A guide to crafting unforgettable, attention-grabbing business communications-from speeches and letters to business plans-using stories from the world's top business leaders. The world's foremost business leaders are also great storytellers. For example, industry titan Jack Welch has told how his mother instilled enough tough love and confidence in him to overcome the fact that he was the shortest kid in his class and had a severe stutter.
Continue reading
Jeff Bezos, the founder of Amazon.com, often tells a story of setting up the company's first office in a converted garage. The Power of Storytelling collects the best of these stories, which readers can use to strengthen their own communication. It's an easy-to-use reference for anyone who needs to lead, inspire, and motivate an audience in a business setting, whether they're writing speeches, pep talks, interview talking points, employee letters, or Op- Eds. With anecdotes from Bill Gates, Sam Walton, Ted Turner, Steve Jobs, and many more, this is an inspiring and immensely useful tool.
Business Leader Anecdotes
Business leaders’ anecdotes show how stories can strengthen speeches, letters, and other communications.
Come here for
- Stories from business leaders, including Jack Welch and Jeff Bezos
- Guidance for writing speeches and business plans
Expect
- A reference for business-setting communication
- Anecdotes intended to strengthen your own communication
Where it sits
| Business Writing | 40% |
|---|---|
| Language Arts | 32% |
| Business Communication | 30% |
Percentages are BookFrontier’s reading of the book.
Publisher categories
- Meetings & Presentations
- Business Reference
- Personal Success
- Authors
- Jim Holtje
- Publisher
- Penguin Publishing Group
- Published
- December 6, 2011
- Format
- Print & ebook
- Theme
- Storytelling in business communication · Leadership and motivation
- Reading lane
- Meetings & Presentations