Everyday Business Storytelling by Janine Kurnoff

Everyday Business Storytelling

Create, Simplify, and Adapt a Visual Narrative for Any Audience

Janine Kurnoff, Lee Lazarus

Wiley · Print & ebook · February 17, 2021

A practical, easy-to-use guide to transform business communications into memorable narratives that drive conversations—and your career—forward In Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience, visual communication and storytelling experts Janine Kurnoff and Lee Lazarus leverage decades of experience helping executives at the world's top brands—including Colgage-Palmolive, Nestlé, T-Mobile, Medtronic and Meta—bring clarity and meaning to their business communications.

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Who it’s for
Practical framing for turning business ideas into clearer, more adaptable stories.
Genres
Meetings & Presentations, Business Writing, Language Arts
Published
Wiley, February 17, 2021

About this book

A practical, easy-to-use guide to transform business communications into memorable narratives that drive conversations—and your career—forward In Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience, visual communication and storytelling experts Janine Kurnoff and Lee Lazarus leverage decades of experience helping executives at the world's top brands—including Colgage-Palmolive, Nestlé, T-Mobile, Medtronic and Meta—bring clarity and meaning to their business communications.

Continue reading

Whether you're building a presentation, crafting a high-stakes email, or need to influence the conversation in your next meeting with an executive, or have to communicate with data, Everyday Business Storytelling offers an insightful exploration of how to develop compelling business narratives that meet diverse audience needs. You'll discover how to use a simple, repeatable framework to transform your ideas, data, and insights into an authentic, persuasive story. Within this professional development book, you'll also find clever data visualization and visual display techniques to help humanize your stories and build an audience connection, leading to improved presentation skills and better data literacy. Whether you're looking to enhance your executive presence, align teams, become an expert at converting data analysis into data insights, or want to communicate change and influence audiences, Everyday Business Storytelling is for you. Everyday Business Storytelling is an indispensable guide to making your communications stick in the minds of your audience and drive change. It enables you to display confidence and communicate with clarity regardless of how complex your message is. If you're a busy, talented businessperson looking for tactics to improve your executive presentations, one-pagers, emails, or virtual meetings, this communication book is for you.

Clearer Business Stories

Practical framing for turning business ideas into clearer, more adaptable stories.

Come here for

  • visual narrative tools
  • plainspoken guidance for meetings and presentations

Expect

  • business-first examples
  • usable structure over theory

Where it sits

Meetings & Presentations75%
Business Writing60%
Language Arts40%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • Business Communication
  • Meetings & Presentations
  • Business Skills
Authors
Janine Kurnoff, Lee Lazarus
Publisher
Wiley
Published
February 17, 2021
Format
Print & ebook
Reading lane
Business Communication