Storytelling With Data by Cole Nussbaumer Knaflic

Storytelling With Data

A Data Visualization Guide for Business Professionals

Cole Nussbaumer Knaflic

Wiley · Print & ebook · November 2, 2015

Don't simply show your data—tell a story with it!

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Who it’s for
Business professionals seeking to improve data visualization skills
Themes
data visualization, storytelling, business communication
Pacing
Steady

About this book

Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation.

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Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: - Understand the importance of context and audience - Determine the appropriate type of graph for your situation - Recognize and eliminate the clutter clouding your information - Direct your audience's attention to the most important parts of your data - Think like a designer and utilize concepts of design in data visualization - Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it.

Why this clicks

Come here for

  • clear, business-facing guidance
  • practical chart-and-slide sense

Expect

  • accessible, example-led instruction
  • reference-friendly ideas you can return to

Where it sits

Data Viz89%
Data Mining50%
Meetings & Presentations36%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • Business Math
  • Applied Math
Authors
Cole Nussbaumer Knaflic
Publisher
Wiley
Published
November 2, 2015
Format
Print & ebook
Theme
data visualization · storytelling · business communication
Reading lane
Business Math