The Tipping Point
How Little Things Can Make a Big Difference
Little, Brown and Company · Print & ebook · January 7, 2002
Uncover the captivating science behind viral trends in business, marketing, and human behavior in the breakthrough debut — named one of the best books of the decade by The A.V. Club and The Guardian — by Malcolm Gladwell, the bestselling author of The Bomber Mafia.
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- Who it’s for
- A crisp look at how tiny shifts can snowball into much bigger changes.
- Themes
- social behavior, marketing, viral trends
- Pacing
- Steady
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Start with this bookAbout this book
Uncover the captivating science behind viral trends in business, marketing, and human behavior in the breakthrough debut — named one of the best books of the decade by The A.V. Club and The Guardian — by Malcolm Gladwell, the bestselling author of The Bomber Mafia. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.
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Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. “A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis
Tiny Shifts
A crisp look at how tiny shifts can snowball into much bigger changes.
Come here for
- small causes, outsized effects
- marketing meets social theory
Expect
- big-idea framing
- clean, punchy argument
Where it sits
| Marketing | 71% |
|---|---|
| Social Psychology | 51% |
| Why People Buy | 42% |
Percentages are BookFrontier’s reading of the book.
Publisher categories
- Marketing Research
- Social Psychology
- Statistics for Social Science
- Authors
- Malcolm Gladwell
- Publisher
- Little, Brown and Company
- Published
- January 7, 2002
- Format
- Print & ebook
- Theme
- social behavior · marketing · viral trends
- Reading lane
- Marketing Research