The Why of the Buy

Name: The Why of the Buy
ISBN: 9781501382284

Consumer Behavior and Fashion Marketing - Bundle Book + Studio Access Card

Patricia Mink Rath, Stefani Bay, Penny Gill

Fairchild Books · Print & ebook · March 9, 2023

Even as the fashion industry changes rapidly with new technologies, styles and trendsetters, one thing remains constant: the customer is key.

Marketing Why People Buy Fashion & Textiles Business

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Who it’s for: Explore consumer behavior through fashion, with industry examples and updates on a changing market.
Genres: Why People Buy, Fashion & Textiles Business, Marketing
Published: Fairchild Books, March 9, 2023

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Matched by what the books are about, then ordered by what their readers also loved. Most of these share its genre: Marketing.

For younger readers: How to Be a Fashion Designer, The Power of Style, Lauren Conrad Style

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About this book

Even as the fashion industry changes rapidly with new technologies, styles and trendsetters, one thing remains constant: the customer is key. But with more competition than ever before, how do fashion brands reach elusive customers and even more crucially, establish loyalty? This thoroughly updated third edition introduces core concepts of consumer behavior through a unique fashion perspective.

Ideal for fashion merchandising and marketing courses, this text explains the motivation behind consumer choice and purchase written in a clear manner with industry examples. This text will cover updates in technology and social media, which have changed the landscape of the fashion market. Discussion of the pandemic, diversity, sustainability, and ethical practices are also included. Student activities, mini-projects, and brand new "Just-in-Case" case studies promote application of the text concepts for a complete understanding ofThe Why of the Buy. STUDIO Features Include: - Self-assessment quizzes to test yourself on what you have just read - Flashcards of key terms and concepts covered in the book Instructor Resources - Instructor's Guide to help incorporate the text into your classroom -The Test Bank includes sample test questions for each chapter - PowerPoint Slides for every chapter

Fashion Consumer Behavior

Explore consumer behavior through fashion, with industry examples and updates on a changing market.

Come here for

Consumer choice and purchase through a fashion-industry perspective
Coverage of technology, social media, sustainability, and ethical practices

Expect

Student activities, mini-projects, and case studies apply the text’s concepts
Studio access includes self-assessment quizzes and flashcards

Where it sits

Why People Buy	74%
Fashion & Textiles Business	54%
Marketing	53%

Percentages are BookFrontier’s reading of the book.

Publisher categories

Business & Economics

Authors: Patricia Mink Rath, Stefani Bay, Penny Gill
Publisher: Fairchild Books
Published: March 9, 2023
Format: Print & ebook
Reading lane: Business & Economics