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Fairchild Books · Print & ebook · January 14, 2021
Learn about how the fashion industry works to find where in this massive industry you belong.You'll learn about how and why fashion evolves and changes, the materials used and who creates them, the companies who make apparel, and how fashion marketing helps companies sell their products.Spotlightfeatures focus on careers, innovators, and businesses, using industry examples to show real world situations.
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- Who it’s for
- Explore fashion’s materials, companies, marketing, careers, and changing practices across the industry.
- Genres
- Fashion & Textiles Business, Fashion & Accessories, Retailing
- Published
- Fairchild Books, January 14, 2021
Nearest books
Matched by what the books are about, then ordered by what their readers also loved. Most of these share its genres: Fashion & Textiles Business and Fashion & Accessories.
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The Why of the BuyPatricia Mink Rath, Stefani Bay83% match
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FashionpediaFashionary62% match
TextilepediaFashionary60% match
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Dress CodeVéronique Hyland58% match
For younger readers: How to Be a Fashion Designer, Where Did My Clothes Come From?, The Power of Style
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Start with this bookAbout this book
Learn about how the fashion industry works to find where in this massive industry you belong.You'll learn about how and why fashion evolves and changes, the materials used and who creates them, the companies who make apparel, and how fashion marketing helps companies sell their products.Spotlightfeatures focus on careers, innovators, and businesses, using industry examples to show real world situations.
Continue reading
ATop 100 Fashion Influencerssection gives you a quick list of who's who in fashion history, while a glossary and key terms throughout make sure you know what you're talking about. New to this Edition: -Fully updated throughout to introduce sustainability practices ingrained in the industry -More than 250 color images of designers, fashion collections, retailers, and more -Covers textile trends and innovations as well as omnichannel retail practicesInstructor Resources-Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, lecture notes, and Test Bank including sample test questions for each chapter -PowerPoint® presentations include images from the book and provide a framework for lecture and discussionIn Fashion STUDIO-Study smarterwith self-quizzes featuring scored results and personalized study tips-Review conceptswith flashcards of essential vocabulary-Watch videosthat bring chapter topics and career opportunities to life-Enhance your knowledgewith chapter exercises
Fashion at Work
Explore fashion’s materials, companies, marketing, careers, and changing practices across the industry.
Come here for
- How fashion evolves, from materials and apparel companies to marketing
- Career, innovator, and business spotlights with industry examples
Expect
- A Top 100 Fashion Influencers section, glossary, and key terms
- Updated sustainability coverage, textile trends, and omnichannel retail practices
Where it sits
| Fashion & Textiles Business | 91% |
|---|---|
| Fashion & Accessories | 43% |
| Retailing | 34% |
Percentages are BookFrontier’s reading of the book.
Publisher categories
- Business & Economics
- Design
- Authors
- Sheryl A. Farnan, Elaine Stone, Sheryl Farnan
- Publisher
- Fairchild Books
- Published
- January 14, 2021
- Format
- Print & ebook
- Reading lane
- Business & Economics