Why We Buy
The Science of Shopping--updated and Revised for the Internet, the Global Consumer, and Beyond
Simon & Schuster · Print & ebook · December 30, 2008
Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.
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- Who it’s for
- A witty look at consumer habits, refreshed for online retail and a fast-changing global marketplace.
- Themes
- Consumer culture, Online retail, Innovative retail environments
- Genres
- Why People Buy, Retailing, E-Commerce
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Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.
Continue reading
This enlightening edition includes new information on: -The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. -A guided tour of the most innovative stores, malls and retail environments around the world—almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.
Shopping in Motion
A witty look at consumer habits, refreshed for online retail and a fast-changing global marketplace.
Come here for
- Sharp, playful observations about how shopping keeps changing
- Retail curiosities from online storefronts to malls abroad
Expect
- Fresh looks at online retail and inventive stores worldwide
- Practical advice for keeping customers and drawing new ones
Where it sits
| Why People Buy | 81% |
|---|---|
| Retailing | 74% |
| E-Commerce | 63% |
Percentages are BookFrontier’s reading of the book.
Publisher categories
- Business & Economics
- Why People Buy
- How Cultures Work
- Authors
- Paco Underhill
- Publisher
- Simon & Schuster
- Published
- December 30, 2008
- Format
- Print & ebook
- Theme
- Consumer culture · Online retail · Innovative retail environments
- Reading lane
- Business & Economics