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101 Things I Learned® in Advertising School by Tracy Arrington

101 Things I Learned® in Advertising School

Tracy Arrington, Matthew Frederick

Crown · Hardcover · April 3, 2018

Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.

Advertising & PromotionWhy People BuyAdvertising Designbusiness
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Who it’s for
Students and recent graduates learning about advertising.
Themes
Consumer psychology, Media and audience targeting, Advertising creativity and design
Genres
Advertising & Promotion, Advertising Design, Why People Buy

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About this book

Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends.

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One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn’t sex sell? Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.

Who it’s for

  • Students and recent graduates learning about advertising.
  • Advertising professionals and small-business owners seeking campaign or brand insights.

Where it sits

Advertising & Promotion95%
Why People Buy55%
Advertising Design44%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • Advertising & Promotion
  • Advertising Design
  • Practical Guides
Authors
Tracy Arrington, Matthew Frederick
Publisher
Crown
Published
April 3, 2018
Format
Hardcover
Theme
Consumer psychology · Media and audience targeting · Advertising creativity and design
Reading lane
Advertising & Promotion