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Hey Whipple, Squeeze This by Luke Sullivan

Hey Whipple, Squeeze This

The Classic Guide to Creating Great Advertising

Luke Sullivan, Anselmo Ramos

Wiley · Print & ebook · February 23, 2022

The new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising.

MarketingAdvertising & PromotionAdvertising Designsocial
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Who it’s for
A practical-minded look at creative advertising, from classic concepting to stories shaped for social platforms.
Genres
Advertising & Promotion, Marketing, Advertising Design
Published
Wiley, February 23, 2022

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About this book

The new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes.

Continue reading

From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you’re new to the business or a practicing professional. In this fully updated edition, you’ll explore: - How to employ the traditional concepting techniques today’s creatives use, as well as new developments in applied creativity and inquiry-based innovation. - How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life. - How to go 180˚ against common sense for ideas that have the potential of becoming viral. - How to create the kind of portfolio that will get you a job in the industry.

Ideas in Motion

A practical-minded look at creative advertising, from classic concepting to stories shaped for social platforms.

Come here for

  • Classic concepting alongside newer creative approaches
  • Brand storytelling across Instagram, YouTube, and TikTok

Expect

  • Creative practice alongside changing technical realities
  • Attention to building a portfolio for advertising work

Where it sits

Advertising & Promotion91%
Advertising Design53%
Marketing30%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • Advertising & Promotion
  • Marketing
  • Advertising Design
Authors
Luke Sullivan, Anselmo Ramos
Publisher
Wiley
Published
February 23, 2022
Format
Print & ebook
Reading lane
Advertising & Promotion