Everybody Writes
Your New and Improved Go-to Guide to Creating Ridiculously Good Content
Wiley · Print & ebook · October 25, 2022
A hands-on field guide to consistently creating page-turning content that your audience loves.
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- Who it’s for
- Straightforward advice for making everyday writing cleaner, sharper, and more useful.
- Genres
- Business Writing, Marketing
- Published
- Wiley, October 25, 2022
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Start with this bookAbout this book
A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.) In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that’s helped hundreds of thousands become better, more confident writers.
Continue reading
In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing. This new edition also includes: - All-new examples, tools, resources - Updated step-by-step writing framework - Added and expanded chapters that reflect the evolution of content marketing (and evolution of Ann’s thinking about what works today) - The same witty and practical how-to approach - How to attract and retain customers with stellar online communication - How to choose your words well, sparingly, and with honest empathy for your customers - Best practices and ideas for crafting credible, trustworthy content - “Things Marketers Write”: The fundamentals of 19 specific kinds of content that marketers like you write - Inspiration. Confidence. Fun. In this book, you’ll discover: Content marketing has evolved. Yet writing matters more than ever. In this new edition of Everybody Writes, you’ll find the strategies, techniques, tips, and tools you’ll need to refine, upgrade, and (most of all) inspire your own best content marketing.
Writing Toolkit
Straightforward advice for making everyday writing cleaner, sharper, and more useful.
Come here for
- practical writing guidance
- quick reference for business content
Expect
- toolkit-style organization
- easy dip-in use
Where it sits
| Business Writing | 42% |
|---|---|
| Marketing | 37% |
Percentages are BookFrontier’s reading of the book.
Publisher categories
- Business Communication
- Business Writing
- Marketing
- Authors
- Ann Handley
- Publisher
- Wiley
- Published
- October 25, 2022
- Format
- Print & ebook
- Reading lane
- Business Communication