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Guerrilla Marketing Excellence by Jay Conrad Levinson

Guerrilla Marketing Excellence

The 50 Golden Rules for Small-business Success

Jay Conrad Levinson

HarperCollins · Print & ebook · January 18, 1993

MarketingAdvertising & Promotionwomenmotivational
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development
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Who it’s for
Small-business owners looking to refine their marketing approach
Themes
Marketing strategy, Small-business marketing, Networking
Genres
Advertising & Promotion, Marketing

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About this book

Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, television distribution, networking effectiveness, and marketing combinations in an increasingly competitive business climate.

Where it sits

Marketing67%
Advertising & Promotion48%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • Business Communication
  • Management
  • Marketing
  • Direct Marketing
Show all 8 publisher categories
  • Business Motivation
  • Economics
  • Leadership
  • Internet Marketing
Authors
Jay Conrad Levinson
Publisher
HarperCollins
Published
January 18, 1993
Format
Print & ebook
Theme
Marketing strategy · Small-business marketing · Networking
Reading lane
Business Communication