The New Community Rules

Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach. The New Community Rules will help you: - Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness - Learn the art of conversation marketing, and how social media thrives on honesty and transparency - Manage and enhance your online reputation through the social web - Tap into the increasingly influential video and podcasting market - Discover which tactics work -- and which don't -- by learning about what other marketers have tried Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.