Ultimate Guide to Social Media Marketing by Eric Butow

Ultimate Guide to Social Media Marketing

Eric Butow, Stephanie Garcia, Roberto Blake

Entrepreneur Press · Paperback · September 12, 2025

Unlock the Power of Social Media Marketing for Your Business!

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Who it’s for
A business-focused guide spanning social platforms, campaign strategy, team-building, and performance measurement.
Genres
Internet Marketing, Social Media & Online Life, Advertising & Promotion
Published
Entrepreneur Press, September 12, 2025

About this book

Unlock the Power of Social Media Marketing for Your Business! Ultimate Guide to Social Media Marketing, 2nd edition takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks.

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Topics include: - Why businesses need to embrace social media marketing - Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms - Learning how to craft your business’s social media strategy using today’s formats - How to leverage images and video in your social media outreach - How to Leverage AI in your campaigns - Building your business social marketing team - Measure your social media outreach progress and improve your performance over time

Business Social Strategy

A business-focused guide spanning social platforms, campaign strategy, team-building, and performance measurement.

Come here for

  • Social media strategy across organic and paid marketing
  • Guidance on images, video, AI, and campaign measurement

Expect

  • Coverage of both B2B and B2C marketing
  • Discussion of established networks and emerging platforms

Where it sits

Social Media & Online Life57%
Internet Marketing54%
Advertising & Promotion46%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • Advertising & Promotion
  • Starting a Business
  • Internet Marketing
Authors
Eric Butow, Stephanie Garcia, Roberto Blake
Publisher
Entrepreneur Press
Published
September 12, 2025
Format
Paperback
Reading lane
Advertising & Promotion