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SOCIAL MEDIA MARKETING by Tracy L. Tuten

SOCIAL MEDIA MARKETING

Tracy L. Tuten

Sage Publications Inc · Print & ebook · November 28, 2023

A School pick for readers exploring SOCIAL MEDIA MARKETING.

MarketingInternet MarketingSocial Media & Online Life
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Who it’s for
Social media marketing concepts, research, and practical application, updated with new cases and examples.
Genres
Internet Marketing, Marketing, Social Media & Online Life
Published
Sage Publications Inc, November 28, 2023

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About this book

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom.

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A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.

Marketing Case Studies

Social media marketing concepts, research, and practical application, updated with new cases and examples.

Come here for

  • Essential social media marketing topics and concepts
  • Research and practical application

Expect

  • New case studies
  • Examples featuring Apple, Cadbury, LUSH Cosmetics, and Zoom

Where it sits

Social Media & Online Life65%
Internet Marketing50%
Marketing34%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • General Reference
Authors
Tracy L. Tuten
Publisher
Sage Publications Inc
Published
November 28, 2023
Format
Print & ebook
Reading lane
General Reference