Digital Marketing All-in-one for Dummies by Stephanie Diamond

Digital Marketing All-in-one for Dummies

2nd Edition

Stephanie Diamond

Wiley · Print & ebook · January 12, 2023

Develop and refine your comprehensive online marketing plan With more than 800 content-packed pages, Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence.

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Who it’s for
Build a digital plan spanning content, customer experience, influencers, and social accounts.
Genres
Internet Marketing, Advertising & Promotion, Social Media & Online Life
Published
Wiley, January 12, 2023

About this book

Develop and refine your comprehensive online marketing plan With more than 800 content-packed pages, Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you’ll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate artificial intelligence into your marketing plans.

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You’ll also get the latest information on how to manage your customers’ experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits. With the help of this friendly Dummies guide, you’ll accelerate your journey from traditional to digital marketing processes, uncover tips to prove ROI of marketing activities, and increase audience engagement. - Build and implement a winning digital plan for your brand - Learn how to establish an online presence with social media - Turn online prospects into loyal customers - Target consumers in any market segment and age bracket Dig into the latest marketing advice as you provide your potential and existing customers the kind of personal experience you look for as a customer.

Online Marketing Plan

Build a digital plan spanning content, customer experience, influencers, and social accounts.

Come here for

  • Guidance on incorporating AI into marketing plans
  • Tips for proving marketing ROI

Expect

  • Advice on managing customer experiences
  • Coverage of marketing content and influencer help

Where it sits

Internet Marketing96%
Social Media & Online Life38%
Advertising & Promotion37%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • International Marketing
  • Internet Marketing
  • Digital Electronics
Authors
Stephanie Diamond
Publisher
Wiley
Published
January 12, 2023
Format
Print & ebook
Reading lane
International Marketing