A New Brand World
Eight Principles for Achieving Brand Leadership in the Twenty-first Century
Penguin Publishing Group · Print & ebook · February 25, 2003
What does it really take to succeed in business today?
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- Who it’s for
- Readers seeking practical advice on branding and business leadership
- Themes
- Brand leadership, Branding strategy, Business success
- Genres
- Marketing, Leadership, Advertising & Promotion
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Start with this bookAbout this book
What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries.
Continue reading
With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.
Who it’s for
- Readers seeking practical advice on branding and business leadership
- Readers interested in branding case studies and business anecdotes
Where it sits
| Marketing | 58% |
|---|---|
| Leadership | 56% |
| Advertising & Promotion | 47% |
Percentages are BookFrontier’s reading of the book.
Publisher categories
- Starting a Business
- Management
- Multilevel Marketing
- Authors
- Scott Bedbury, Stephen Fenichell
- Publisher
- Penguin Publishing Group
- Published
- February 25, 2003
- Format
- Print & ebook
- Theme
- Brand leadership · Branding strategy · Business success
- Reading lane
- Starting a Business