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Selling the Invisible by Jeffrey Jones

Selling the Invisible

A Field Guide to Modern Marketing

Jeffrey Jones, Harry Beckwith, Hachette Audio

Grand Central Publishing · Print & ebook · March 20, 2012

MarketingSales & SellingService Industry
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Who it’s for
Practical marketing guidance, written for quick application rather than grand theory.
Genres
Marketing, Service Industry, Sales & Selling
Published
Grand Central Publishing, March 20, 2012

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About this book

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish.

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Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: - Greatness May Get You Nowhere - Focus Groups Don'ts - The More You Say, the Less People Hear & - Seeing the Forest Around the Falling Trees.

Clear Market Sense

Practical marketing guidance, written for quick application rather than grand theory.

Come here for

  • plainspoken marketing advice
  • useful as a desk-side reference

Expect

  • sales and marketing talk you can actually use
  • straightforward, low-drama guidance

Where it sits

Service Industry46%
Marketing40%
Sales & Selling40%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • Sales & Selling
Authors
Jeffrey Jones, Harry Beckwith, Hachette Audio
Publisher
Grand Central Publishing
Published
March 20, 2012
Format
Print & ebook
Reading lane
Sales & Selling