Let's Get Real or Let's Not Play
Transforming the Buyer/seller Relationship
Penguin Publishing Group · Print & ebook · October 30, 2008
The new way to transform a sales culture with clarity, authenticity, and emotional intelligence Too often, the sales process is all about fear.
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- Who it’s for
- A plainspoken reset for anyone trying to make selling feel less like theater.
- Genres
- Sales & Selling, Customer Relations, Sales Management
- Published
- Penguin Publishing Group, October 30, 2008
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Start with this bookAbout this book
The new way to transform a sales culture with clarity, authenticity, and emotional intelligence Too often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy. Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus 100 percent on helping clients succeed.
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When customers are successful, both buyer and seller win. When they aren't, both lose. It's no longer sufficient to get clients to buy; a salesperson must also help the client reduce costs, increase revenues, and improve productivity, quality, and customer satisfaction. Elevate your career with this essential guide for sales professionals and entrepreneurs alike.
Real Talk
A plainspoken reset for anyone trying to make selling feel less like theater.
Come here for
- buyer-seller relationship rethink
- career-minded straight talk
Expect
- business self-improvement lens
- practical, professional utility
Where it sits
| Sales & Selling | 75% |
|---|---|
| Customer Relations | 40% |
| Sales Management | 22% |
Percentages are BookFrontier’s reading of the book.
Publisher categories
- Decision-Making & Problem Solving
- Sales Management
- Purchasing & Buying
- Authors
- Mahan Khalsa, Randy Illig, Stephen R. Covey
- Publisher
- Penguin Publishing Group
- Published
- October 30, 2008
- Format
- Print & ebook
- Reading lane
- Decision-Making & Problem Solving