Start with high-confidence branding & logo design books, then narrow by subgenre or adjacent topics.
The 22 Immutable Laws of Branding
Al Ries, Laura Ries
Kellogg on Branding
Alice M. Tybout, Philio Kotler
Junk Type
Bill Rose
Kellogg on Branding in a Hyper-connected World
Alice M. Tybout, Tim Calkins
Graphic Design for Everyone
Cath Caldwell
Designers Don't Read
Austin Howe
Star Brands
Carolina Rogoll
