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The Photographer's Guide to Marketing and Self-promotion by Maria Piscopo

The Photographer's Guide to Marketing and Self-promotion

Maria Piscopo

Allworth · Paperback · June 22, 2010

This fourth edition is updated throughout with the best current marketing and promotional practices, including using e-mail, social media, and effective Web sites; what's new in photography portfolios; how to shoot what you want and sell it too; plus 25 in-depth case studies interviewing top photographers in commercial, editorial, wedding, portrait, event, and fine art photography.

MarketingAdvertising & PromotionPhotographybusiness
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Who it’s for
Explore practical photography marketing topics, with interviews and case studies across six photography fields.
Themes
Marketing and self-promotion, Photography business practices, Building a photography career
Genres
Advertising & Promotion, Marketing, Photography

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About this book

This fourth edition is updated throughout with the best current marketing and promotional practices, including using e-mail, social media, and effective Web sites; what's new in photography portfolios; how to shoot what you want and sell it too; plus 25 in-depth case studies interviewing top photographers in commercial, editorial, wedding, portrait, event, and fine art photography.

Continue reading

Promotion pieces, portfolios, researching and winning clients, negotiating rates, finding and working with reps, computers, and the ethics of good business are just a few of the topics covered. Real-life examples, case studies, and interviews, clearly show photographers how to build a satisfying and lucrative career.

Photography Promotion

Explore practical photography marketing topics, with interviews and case studies across six photography fields.

Come here for

  • Promotion pieces, portfolios, client research, and negotiating rates
  • Email, social media, effective websites, and photography portfolios

Expect

  • Guidance on finding and working with representatives
  • Coverage of computers and the ethics of good business

Where it sits

Photography43%
Advertising & Promotion31%
Marketing30%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • Job Hunting & Careers
  • Negotiating
  • Home-Based Business
  • Contract Law
Show all 8 publisher categories
  • Business of Performing Arts
  • Group Show Catalogs
  • Photojournalism
  • Commercial Photography
Authors
Maria Piscopo
Publisher
Allworth
Published
June 22, 2010
Format
Paperback
Theme
Marketing and self-promotion · Photography business practices · Building a photography career
Reading lane
Job Hunting & Careers