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Landing Page Optimization by Tim Ash

Landing Page Optimization

The Definitive Guide to Testing and Tuning for Conversions

Tim Ash, Maura Ginty, Rich Page

Wiley · Print & ebook · April 24, 2012

A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate.

Advertising & PromotionInternet MarketingE-commerce SEO
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Who it’s for
A practical guide to testing landing pages, interpreting results, and spotting common design mistakes.
Genres
Internet Marketing, E-commerce SEO, Advertising & Promotion
Published
Wiley, April 24, 2012

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About this book

A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability.

Continue reading

It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. - Features fully updated information and case studies on landing page optimization - Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes - Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.

Landing Page Testing

A practical guide to testing landing pages, interpreting results, and spotting common design mistakes.

Come here for

  • Preparing site content and pages for testing
  • Comparing test strategies and interpreting results

Expect

  • Case studies with before-and-after results
  • A step-by-step implementation plan and advice on securing support

Where it sits

Internet Marketing78%
E-commerce SEO41%
Advertising & Promotion37%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • Internet & Web
Authors
Tim Ash, Maura Ginty, Rich Page
Publisher
Wiley
Published
April 24, 2012
Format
Print & ebook
Reading lane
Internet & Web