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The Mcgraw-hill 36-hour Course: Online Marketing by Lorrie Thomas

The Mcgraw-hill 36-hour Course: Online Marketing

1st Edition, Kindle Edition

Lorrie Thomas

McGraw Hill LLC · Ebook · January 18, 2011

A crash course on the most dynamic marketing platform today!

Advertising & PromotionInternet MarketingE-commerce SEOsocial
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Who it’s for
This course moves from website planning into online marketing tools, including SEO, email, and social media.
Genres
Internet Marketing, E-commerce SEO, Advertising & Promotion
Published
McGraw Hill LLC, January 18, 2011

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About this book

A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals.

Continue reading

It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: - Content marketing and blogging - Social media marketing - Web analytics - Search Engine Optimization (SEO ) - E-mail marketing - Online Public Relations - Earn a Certificate of Achievement Through A Free OnlineExamination! The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery!

Website to Web Marketing

This course moves from website planning into online marketing tools, including SEO, email, and social media.

Come here for

  • Website planning and building
  • Coverage of content marketing and blogging

Expect

  • Coverage of web analytics
  • Online public relations

Where it sits

Internet Marketing97%
E-commerce SEO45%
Advertising & Promotion33%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • Training & Development
Authors
Lorrie Thomas
Publisher
McGraw Hill LLC
Published
January 18, 2011
Format
Ebook
Reading lane
Training & Development