
Click Here
The Art and Science of Digital Marketing and Advertising
Little, Brown and Company · Print & ebook · October 7, 2025
The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, Chief Marketing Officer of Meta. “Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world.” —Mark Zuckerberg, CEO, Meta Growth is good.
We earn from qualifying purchases.
- Who it’s for
- A guide to choosing digital channels, testing creative, and measuring incremental gains.
- Genres
- Internet Marketing, Starting a Business, Advertising & Promotion
- Published
- Little, Brown and Company, October 7, 2025
Nearest books
Matched by what the books are about, then ordered by what their readers also loved. Most of these share its genre: Internet Marketing.
Everything I Know About Marketing I Learned From GoogleAaron Goldman, Goldman66% matchAlso shares Starting a Business
A Marketer's Guide to Digital AdvertisingShailin Dhar, Scott Thomson64% matchAlso shares Advertising & Promotion
Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing InvestmentEric Greenberg, Alexander Kates63% matchAlso shares Advertising & Promotion
Digital Marketing StrategySimon Kingsnorth63% match
The End of MarketingCarlos Gil62% matchAlso shares Advertising & Promotion
Digital Marketing AnalyticsChuck Hemann, Ken Burbary62% match
Marketing 6.0Philip Kotler, Hermawan Kartajaya62% match
Expert SecretsRussell Brunson, Robert Kiyosaki61% matchAlso shares Starting a Business
Start with three books, and this one can be the first.
Members get a new edition every morning: a route out from their books to essays, research and talks, with the reason for each.
Start with this bookAbout this book
The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, Chief Marketing Officer of Meta. “Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world.” —Mark Zuckerberg, CEO, Meta Growth is good. But how do you achieve growth for your business in the digital age?
Continue reading
Now, more than ever, there are a myriad of ways to achieve growth by marketing your business, large or small, using the tools available on the internet. There are any number of different channels and platforms, and a vast array of tools and mechanisms to advertise to your potential customers. But how do you decide which is best for your product or service? The answers are right here, thanks to Alex Schultz. Alex’s unparalleled expertise and experience is crystalized in this essential bible for digital marketing. He guides readers through the key principles for maximizing the impact of your marketing budget, whether you are working for a global corporation or running your own start-up. From understanding channels, to testing creative, to measuring incremental gains, Click Here is the book you need to read if you want to grow your business. “Few people understand marketing and growth better than Alex.” —Daniel Ek, CEO, Spotify
Marketing Channels
A guide to choosing digital channels, testing creative, and measuring incremental gains.
Come here for
- Guidance on understanding channels
- Coverage of creative testing and incremental gains
Expect
- Principles for maximizing marketing budgets
- Examples relevant to global corporations and start-ups
Where it sits
| Internet Marketing | 90% |
|---|---|
| Starting a Business | 51% |
| Advertising & Promotion | 48% |
Percentages are BookFrontier’s reading of the book.
Publisher categories
- Advertising & Promotion
- Marketing
- Tech Industry
- Internet Marketing
Show all 5 publisher categories
- Social Media & Online Life
- Authors
- Alex Schultz
- Publisher
- Little, Brown and Company
- Published
- October 7, 2025
- Format
- Print & ebook
- Reading lane
- Advertising & Promotion