Click Here by Alex Schultz

Click Here

The Art and Science of Digital Marketing and Advertising

Alex Schultz

Little, Brown and Company · Print & ebook · October 7, 2025

The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, Chief Marketing Officer of Meta. “Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world.” —Mark Zuckerberg, CEO, Meta Growth is good.

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Who it’s for
A guide to choosing digital channels, testing creative, and measuring incremental gains.
Genres
Internet Marketing, Starting a Business, Advertising & Promotion
Published
Little, Brown and Company, October 7, 2025

About this book

The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, Chief Marketing Officer of Meta. “Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world.” —Mark Zuckerberg, CEO, Meta Growth is good. But how do you achieve growth for your business in the digital age?

Continue reading

Now, more than ever, there are a myriad of ways to achieve growth by marketing your business, large or small, using the tools available on the internet. There are any number of different channels and platforms, and a vast array of tools and mechanisms to advertise to your potential customers. But how do you decide which is best for your product or service? The answers are right here, thanks to Alex Schultz. Alex’s unparalleled expertise and experience is crystalized in this essential bible for digital marketing. He guides readers through the key principles for maximizing the impact of your marketing budget, whether you are working for a global corporation or running your own start-up. From understanding channels, to testing creative, to measuring incremental gains, Click Here is the book you need to read if you want to grow your business. “Few people understand marketing and growth better than Alex.” —Daniel Ek, CEO, Spotify

Marketing Channels

A guide to choosing digital channels, testing creative, and measuring incremental gains.

Come here for

  • Guidance on understanding channels
  • Coverage of creative testing and incremental gains

Expect

  • Principles for maximizing marketing budgets
  • Examples relevant to global corporations and start-ups

Where it sits

Internet Marketing90%
Starting a Business51%
Advertising & Promotion48%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • Advertising & Promotion
  • Marketing
  • Tech Industry
  • Internet Marketing
Show all 5 publisher categories
  • Social Media & Online Life
Authors
Alex Schultz
Publisher
Little, Brown and Company
Published
October 7, 2025
Format
Print & ebook
Reading lane
Advertising & Promotion