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Routledge Handbook of Sports Sponsorship by Alain Ferrand

Routledge Handbook of Sports Sponsorship

Successful Strategies

Alain Ferrand, Luiggino Torrigiani, Andreu Camps i Povill

Taylor and Francis · Print & ebook · December 6, 2006

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship.

Advertising & PromotionBusiness of SportsSports Law
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Who it’s for
A stage-by-stage guide to sports sponsorship, from strategy through post-event analysis.
Genres
Business of Sports, Sports Law, Advertising & Promotion
Published
Taylor and Francis, December 6, 2006

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About this book

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events.

Continue reading

The text also provides an accessible review of the legal issues associated with marketing, copyright and contracts in print, television and radio sponsorship, illustrated with a wealth of case studies. Includes: ¿ Sports marketing and sports management theory. ¿ Stage by stage analysis of the sponsorship process ¿The roles of different key stakeholders in the process ¿ Thorough explanation of copyright and contract law for sports sponsorship ¿ Major international sports sponsorship case-studies examined from concept stage through to post-event analysis. The Routledge Handbook of Sports Sponsorship is essential reading for students and a valuable reference for professionals in sports law, sports management, sports marketing and brand management.

Sponsorship Process

A stage-by-stage guide to sports sponsorship, from strategy through post-event analysis.

Come here for

  • Sponsorship strategy and implementation
  • Case studies traced from concept through post-event analysis

Expect

  • Sports marketing and sports management theory
  • Copyright and contract law for sports sponsorship

Where it sits

Business of Sports78%
Sports Law58%
Advertising & Promotion44%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • Management
  • Sports & Recreation
Authors
Alain Ferrand, Luiggino Torrigiani, Andreu Camps i Povill
Publisher
Taylor and Francis
Published
December 6, 2006
Format
Print & ebook
Reading lane
Management