Revenge of the Tipping Point
Overstories, Superspreaders, and the Rise of Social Engineering
Little, Brown and Company · Print & ebook · September 30, 2025
Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns with “curiosity and humor” in this New York Times bestseller that reframes the lessons of The Tipping Point in a startling and revealing light (Shannon Carlin). Why is Miami…Miami?
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- Who it’s for
- Gladwell’s familiar knack for turning social patterns into something brisk, curious, and slightly mischievous.
- Genres
- Social Psychology, Social Theory, Pop Culture Studies
- Published
- Little, Brown and Company, September 30, 2025
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Start with this bookAbout this book
Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns with “curiosity and humor” in this New York Times bestseller that reframes the lessons of The Tipping Point in a startling and revealing light (Shannon Carlin). Why is Miami…Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports?
Continue reading
What is the Magic Third, and what does it mean for racial harmony? In this provocative new work, Malcolm Gladwell returns for the first time in twenty-five years to the subject of social epidemics and tipping points, this time with the aim of explaining the dark side of contagious phenomena. Through a series of riveting stories, Gladwell traces the rise of a new and troubling form of social engineering. He takes us to the streets of Los Angeles to meet the world’s most successful bank robbers, rediscovers a forgotten television show from the 1970s that changed the world, visits the site of a historic experiment on a tiny cul-de-sac in northern California, and offers an alternate history of two of the biggest epidemics of our day: COVID and the opioid crisis. Revenge of the Tipping Point is Gladwell’s most personal book yet. With his characteristic mix of storytelling and social science, he offers a guide to making sense of the contagions of modern world. It’s time we took tipping points seriously. Most Anticipated in: AARP| Associated Press| Time Magazine | Oprah Daily | Chicago Tribune | Literary Hub | Publishers Weekly | Publishers Lunch
Pattern Hunter
Gladwell’s familiar knack for turning social patterns into something brisk, curious, and slightly mischievous.
Come here for
- Big-swing social ideas
- Playful, idea-driven prose
Expect
- A sustained argument in narrative form
- Broad questions about social engineering
Where it sits
| Social Psychology | 64% |
|---|---|
| Social Theory | 42% |
| Pop Culture Studies | 23% |
Percentages are BookFrontier’s reading of the book.
Publisher categories
- Marketing Research
- Social Psychology
- Statistics for Social Science
- Authors
- Malcolm Gladwell, Little, Brown & Company
- Publisher
- Little, Brown and Company
- Published
- September 30, 2025
- Format
- Print & ebook
- Reading lane
- Marketing Research