Deluxe by Dana Thomas

Deluxe

How Luxury Lost Its Luster

Dana Thomas

Penguin Publishing Group · Print & ebook · July 29, 2008

NEW YORK TIMES BESTSELLER • A hard-hitting behind-the-scenes look at how luxury fashion went global, revealing manufacturing secrets that Prada, Gucci, and Burberry don’t want you to know “Fascinating . . .

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Who it’s for
Dana Thomas examines the global business behind luxury fashion—and what happened to its old promises.
Genres
Fashion & Textiles Business, Globalization, Pop Culture Studies
Published
Penguin Publishing Group, July 29, 2008

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About this book

NEW YORK TIMES BESTSELLER • A hard-hitting behind-the-scenes look at how luxury fashion went global, revealing manufacturing secrets that Prada, Gucci, and Burberry don’t want you to know “Fascinating . . .

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The story of luxury goods today is really about globalization, capitalization, class, and culture.”—Fareed Zakaria, Newsweek “What Fast Food Nation did for food service, this book does for fashion.”—Los Angeles Times Luxury was once available only to the rarefied, aristocratic world of old money. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations like LVMH, Kering, and Gucci, that focus on growth, visibility, brand awareness, advertising, and, above all, profits. Journalist Dana Thomas digs deep into the dark side of the luxury industry with this uncompromising look behind the glossy facade, to ask: How did luxury lose its luster? From the author of Fashionopolis: The Price of Fast Fashion and the Future of Clothes

Beyond the Gloss

Dana Thomas examines the global business behind luxury fashion—and what happened to its old promises.

Come here for

  • A closer look at how luxury fashion became a global business
  • The tension between heritage, glossy branding, and profit

Expect

  • A reported look behind the polished image of luxury brands
  • Fashion considered through business, class, and culture

Where it sits

Fashion & Textiles Business93%
Pop Culture Studies36%
Globalization33%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • Marketing
  • Fashion & Textiles Business
  • Fashion & Accessories
Authors
Dana Thomas
Publisher
Penguin Publishing Group
Published
July 29, 2008
Format
Print & ebook
Reading lane
Marketing