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This Business of Concert Promotion and Touring by Ray D. Waddell

This Business of Concert Promotion and Touring

A Practical Guide to Creating, Selling, Organizing, and Staging Concerts

Ray D. Waddell, Rich Barnet, Jake Berry

Clarkson Potter/Ten Speed · Print & ebook · October 2, 2007

The only book that looks at the business of concert promotion.

Entertainment IndustryThe Music BusinessBusiness of Performing Artspersonal development
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psychologybusiness
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Who it’s for
A practical guide to creating, selling, organizing, and staging concerts as a business.
Themes
Concert promotion business, Concert organization and staging, Marketing and financial management
Genres
The Music Business, Business of Performing Arts, Entertainment Industry

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About this book

The only book that looks at the business of concert promotion. Concerts are part art, part party—and a big part business. This Business of Concert Promotion and Touring is the first to focus on that all-important business aspect, from creating a show, to selling a show, to organizing the show, to staging the show.

Continue reading

Working with venues, personnel, booking, promoting, marketing, publicity, public relations, financial management, and much more are covered in this indispensable one-volume resource. And the ideas and techniques explained here can be used for every type of concert promotion, including college shows, artist showcases, club gigs, as well as major events handled by local promoters, nationwide promoters, and worldwide promoters. Concert promoters and tour managers at every level need to know This Business of Concert Promotion and Touring

Concert Promotion

A practical guide to creating, selling, organizing, and staging concerts as a business.

Come here for

  • Creating and selling a concert
  • Organizing and staging a show

Expect

  • Coverage of venues, personnel, and booking
  • Promotion, marketing, publicity, public relations, and financial management

Where it sits

The Music Business63%
Entertainment Industry58%
Business of Performing Arts39%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • Business Reference
  • Entertainment Industry
  • The Music Business
Authors
Ray D. Waddell, Rich Barnet, Jake Berry
Publisher
Clarkson Potter/Ten Speed
Published
October 2, 2007
Format
Print & ebook
Theme
Concert promotion business · Concert organization and staging · Marketing and financial management
Reading lane
Business Reference