Aligned by Bruce McCarthy

Aligned

Stakeholder Management for Product Leaders

Bruce McCarthy, Melissa Appel

O'Reilly Media · Print & ebook · July 9, 2024

Product management naturally incorporates empathy, psychology, and thinking outside the box in pursuit of the best design for products.

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Who it’s for
Stakeholder management connects trust, communication, buy-in, and difficult conversations to product leadership.
Genres
Project Management, Leadership, Business Communication
Published
O'Reilly Media, July 9, 2024

About this book

Product management naturally incorporates empathy, psychology, and thinking outside the box in pursuit of the best design for products. But how often do you apply those same skills to your relationships with people in your company? By breaking the art of stakeholder management into simple lessons and frameworks, this practical book shows product managers how to manage the crucial relationships that will help you make an impact and advance your career.

Continue reading

You'll learn how to build trusting relationships with stakeholders, optimize your communication for different audiences, get buy-in for your ideas and roadmaps, and have stakeholders appreciate it when you say no. You'll learn how to: - Build and maintain trust with your stakeholders - Map your organization and identify the real power players - Establish roles and build an extended team that works well together - Communicate in a way that speaks to the needs and goals of different stakeholders - Get buy-in on your ideas and roadmap - Make stakeholders appreciate and support you when you say "no" - Sustain buy-in over time - Manage difficult stakeholders and personalities

Stakeholder Relationships

Stakeholder management connects trust, communication, buy-in, and difficult conversations to product leadership.

Come here for

  • Building and maintaining stakeholder trust
  • Mapping organizational power players

Expect

  • Communication shaped around different stakeholders’ goals
  • Guidance on buy-in, saying no, and difficult stakeholders

Where it sits

Project Management32%
Business Communication30%
Leadership29%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • Quality Control
  • Strategic Planning
  • Operations Management
  • Product Design
Authors
Bruce McCarthy, Melissa Appel
Publisher
O'Reilly Media
Published
July 9, 2024
Format
Print & ebook
Reading lane
Quality Control