Bottom Shelf

What started as a quiet exploration of taste and ritual soon became something more—a way to calm his mind, reconnect with his senses, and slowly rebuild a life. Today, Fred's palate shapes the industry. His reviews move markets, his instincts set trends. So when he casually named a dusty 1969 bottle of Old Crow as his all-time favorite in an interview, the response was seismic: prices soared from $40 to $3,000 almost overnight. But behind the buzz was a deeper mystery. Once revered by presidents, poets, and distillers alike, Old Crow had been stripped of its legacy and banished to the bottom shelf. Why was one of bourbon's most iconic brands abandoned—and what really happened to the whiskey itself? Part memoir, part whiskey-world investigation, Bottom Shelf unearths the forgotten history of America's most misunderstood bourbon—and reveals how one man's search for flavor became a fight to rediscover meaning, purpose, and truth in a world full of half-truths and tall tales. "From the first page, this is an honest, fascinating, and moving discovery not just of the great American spirit that is bourbon, but of the great American spirit within Fred himself."—Graham McTavish, actor and #1 New York Times bestselling coauthor of Clanlands