Comeback
The Fall & Rise of the American Automobile Industry
Simon & Schuster · Print & ebook · May 14, 2013
In Comeback, Pulitzer Prize-winners Paul Ingrassia and Joseph B. White take us to the boardrooms, the executive offices, and the shop floors of the auto business to reconstruct, in riveting detail, how America's premier industry stumbled, fell, and picked itself up again.
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- Who it’s for
- Follow the American industry's turn from Honda's 1982 Ohio arrival to global competition.
- Genres
- Automobile Industry, Corporate Histories, Automotive History
- Published
- Simon & Schuster, May 14, 2013
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In Comeback, Pulitzer Prize-winners Paul Ingrassia and Joseph B. White take us to the boardrooms, the executive offices, and the shop floors of the auto business to reconstruct, in riveting detail, how America's premier industry stumbled, fell, and picked itself up again. The story begins in 1982, when Honda started building cars in Marysville, Ohio, and the entire U.S. car industry seemed to be on the brink of extinction.
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It ends just over a decade later, with a remarkable turn of the tables, as Japan's car industry falters and America's Big Three emerge as formidable global competitors. Comeback is a story propelled by larger-than-life characters -- Lee Iacocca, Henry Ford II, Don Petersen, Roger Smith, among many others -- and their greed, pride, and sheer refusal to face facts. But it is also a story full of dedicated, unlikely heroes who struggled to make the Big Three change before it was too late.
Honda in Marysville
Follow the American industry's turn from Honda's 1982 Ohio arrival to global competition.
Come here for
- Boardrooms, executive offices, and shop floors across the auto business
- Lee Iacocca, Henry Ford II, Don Petersen, and Roger Smith
Expect
- An arc from industry crisis to the Big Three's renewed global standing
- Corporate pride, greed, and refusal to face facts
Where it sits
| Automobile Industry | 88% |
|---|---|
| Corporate Histories | 49% |
| Automotive History | 46% |
Percentages are BookFrontier’s reading of the book.
Publisher categories
- Business & Economics
- Economic History
- Auto Insurance
- Authors
- Paul Ingrassia, Joseph B. White
- Publisher
- Simon & Schuster
- Published
- May 14, 2013
- Format
- Print & ebook
- Reading lane
- Business & Economics