For God, Country, and Coca-cola
The Definitive History of the Great American Soft Drink and the Company That Makes It
Basic Books · Print & ebook · September 24, 2024
The fizzy, “marvelously entertaining” (Los Angeles Times) story of the world’s favorite beverage For God, Country & Coca-Cola is the definitive history of the great American soft drink and the company that makes it.
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- Who it’s for
- A brisk, expansive account of how a soft drink became a civic artifact.
- Genres
- Corporate Histories, 20th-Century America, The Food Business
- Published
- Basic Books, September 24, 2024
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The fizzy, “marvelously entertaining” (Los Angeles Times) story of the world’s favorite beverage For God, Country & Coca-Cola is the definitive history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as singular, appealing, and effervescent as the drink itself.
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Mark Pendergrast recounts more than a hundred years of the Coca-Cola Company with verve and a historian’s eye for the telling detail, aligning Coke’s success with the emergence of that other great American innovation—modern capitalism. With vivid portraits of the colorful cast of entrepreneurs, hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world—and with a new afterword bringing the story up to today—this is business history at its best: authoritative, enlightening, and fun. Like Coke itself, For God, Country and Coca-Cola is “The Real Thing.”
A Coca-Cola Lens
A brisk, expansive account of how a soft drink became a civic artifact.
Come here for
- brand history with cultural reach
- food business and ad-world angles
Expect
- company history with advertising flair
- long-view American context
Where it sits
| Corporate Histories | 79% |
|---|---|
| The Food Business | 60% |
| 20th-Century America | 37% |
Percentages are BookFrontier’s reading of the book.
Publisher categories
- The Food Business
- U.S. History
- 20th-Century America
- Authors
- Mark Pendergrast
- Publisher
- Basic Books
- Published
- September 24, 2024
- Format
- Print & ebook
- Reading lane
- The Food Business