The Elements of Graphic Design
Space, Unity, Page Architecture, and Type
Allworth · Print & ebook · August 30, 2022
In full color, with over 750 images to enhance and clarify the concepts, this thought-provoking resource is for graphic designers, professors, and students.
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- Who it’s for
- Explore white space, visual hierarchy, color, and type through practical design guidance.
- Themes
- White space in design, Visual hierarchy, Typography for comprehension
- Genres
- Graphic Design, Typography, Design Reference
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Start with this bookAbout this book
In full color, with over 750 images to enhance and clarify the concepts, this thought-provoking resource is for graphic designers, professors, and students. This Third Edition, wholly revised and updated with essays on design thinking by seven industry leaders and a wealth of new images, provides designers, art directors, and students—regardless of experience—with a unique approach to thoughtful, convincing design.
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In full color with guidance on the rules of design and how to break them for the reader’s benefit. Contributing essayists are Niklaus Troxler, Geray Gençer, Ashley Schofield, Brian D. Miller, Fons Hickman, Max Shangle, and Tad Crawford. The Elements of Graphic Design, Third Edition describes how to: • Employ white space as a significant component of design • Define and reveal dominant images, words, and concepts • Use scale, position, and color to guide readers through levels of importance • Use type for maximum comprehension and value to the reader Educator, author, and thirty-five-year design veteran Alex W. White has assembled a wealth of information and examples in his exploration of what makes visual design both stunning and powerfully attractive to readers.
White Space and Type
Explore white space, visual hierarchy, color, and type through practical design guidance.
Come here for
- Guidance on using white space as a significant design component
- Ways to use type for comprehension and reader value
Expect
- Scale, position, and color for guiding levels of importance
- Rules of design, including how to break them for readers’ benefit
Where it sits
| Design Reference | 62% |
|---|---|
| Typography | 43% |
| Graphic Design | 39% |
Percentages are BookFrontier’s reading of the book.
Publisher categories
- Design Writing
- Advertising Design
- Commercial Graphic Design
- Typography
Show all 5 publisher categories
- Design History
- Authors
- Alex W. White
- Publisher
- Allworth
- Published
- August 30, 2022
- Format
- Print & ebook
- Theme
- White space in design · Visual hierarchy · Typography for comprehension
- Reading lane
- Design Writing