Start with high-confidence business statistics books, then narrow by subgenre or adjacent topics.
The Improbability Principle
David J Hand
Fooled by Randomness
Nassim Nicholas Taleb
Why Nobody Believes the Numbers
Al Lewis
Marketing Research
Carl McDaniel Jr., Roger Gates
Financial Data Analytics With Machine Learning, Optimization and Statistics
Sam Chen, Ka Chun Cheung
Making Numbers Count
Chip Heath, Karla Starr
