Start with high-confidence media & communications books, then narrow by subgenre or adjacent topics.
So You Want to Start a Podcast
Kristen Meinzer
Accountability and the Public Interest in Broadcasting
Kenneth A. Loparo
Mediabistro.com Presents Small Screen, Big Picture
Chad Gervich
Top of the Rock
Warren Littlefield, T. R. Pearson
Call Me Ted
Ted Turner, Bill Burke
Hit Men
Fredric Dannen
The Attention Merchants
Tim Wu
Blockbusters
Anita Elberse
Right of the Dial
Alec Foege
The Big Picture
Ben Fritz
On Air
Steve Oney
Empire of the Elite
Michael M. Grynbaum, Jacques Roy
Born to Be Wired
John Malone
Mood Machine
Liz Pelly
Media Relations in Sport
Craig Esherick, Philip H Caskey
Bonfire of the Murdochs
Gabriel Sherman
NPR's Podcast Start Up Guide
Glen Weldon
