The Design of Everyday Things by Don Norman

The Design of Everyday Things

Paperback – Illustrated, November 5, 2013

Don Norman

Basic Books · Paperback · November 5, 2013

The essential guide to human-centered design “Even more relevant today than it was when first published.”—Tim Brown, CEO, IDEO Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door.

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Who it’s for
Readers interested in product design and usability
Themes
design principles, usability, cognitive psychology
Pacing
Reflective

About this book

The essential guide to human-centered design “Even more relevant today than it was when first published.”—Tim Brown, CEO, IDEO Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology.

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The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.

Who it’s for

  • Readers interested in product design and usability
  • Those curious about cognitive psychology's role in design

Where it sits

Applied Psychology47%
Product Design45%
Human-Computer Interaction30%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • Retailing
  • Design History
  • Product Design
  • Applied Psychology
Authors
Don Norman
Publisher
Basic Books
Published
November 5, 2013
Format
Paperback
Theme
design principles · usability · cognitive psychology
Reading lane
Retailing