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Superfans by Pat Flynn

Superfans

The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business

Pat Flynn

Printopya · Print & ebook · August 13, 2019

Customers, followers, subscribers.

MarketingStarting a BusinessCustomer Relationsleadership
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Who it’s for
A warm case for building a business by making a genuine difference in people’s lives.
Genres
Customer Relations, Marketing, Starting a Business
Published
Printopya, August 13, 2019

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About this book

Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust, and who they know have their best interests in mind.

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These are the people, if you connect with them in the right way, who will become Superfans. Followers may "like" an Instagram post. Customers may buy a product. But "Superfans" will be your biggest supporters. They will promote you and your products because they know you have made a difference in their lives. They will tell their friends. They will send you encouraging emails. Whether you're a shy YouTuber just starting out, or the leader of a Fortune 500 company, your superfans are out there waiting for you to connect with them. You don't need to change the entire world to build a successful business; you just need to change someone's world. People don't become superfans the moment they find you. They become superfans because of the magical moments you create for them over time.

Beyond the Numbers

A warm case for building a business by making a genuine difference in people’s lives.

Come here for

  • A people-first take on turning customers and followers into lasting supporters
  • The idea that trust grows through meaningful moments over time

Expect

  • A focus on care and trust, not just likes, sales, or subscriber counts
  • A relationship-centered view of leadership and business growth

Where it sits

Customer Relations47%
Starting a Business42%
Marketing30%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • Customer Relations
  • Marketing
Authors
Pat Flynn
Publisher
Printopya
Published
August 13, 2019
Format
Print & ebook
Reading lane
Customer Relations