Author

O. C. Ferrell

Books, tags, and list pathways readers use to discover this author.

Common Tags

MarketingInternet MarketingTextbooksB2b MarketingMarketing ResearchStrategic Planning

Marketing

William Pride, O. C. Ferrell

Foundations of Marketing

William Pride, O. C. Ferrell

Marketing Strategy

O. C. Ferrell, Michael Hartline