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Big Trust by Shadé Zahrai

Big Trust

Rewire Self-doubt, Find Your Confidence, and Fuel Success

Shadé Zahrai, Fayçal Sekkouah

HarperCollins · Print & ebook · January 20, 2026

The groundbreaking, research-backed blueprint changing lives and careers around the world.

Mental HealthBuilding Self-EsteemPersonal Successpersonal development
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business
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Who it’s for
Readers seeking to overcome self-doubt and build confidence
Themes
self-trust, confidence building, personal growth
Pacing
Reflective

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For younger readers: Just As You Are, The Confidence Code for Girls, Winning the War in Your Mind for Teens

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About this book

The groundbreaking, research-backed blueprint changing lives and careers around the world. Self-doubt. It’s the silent force that undermines potential, eats away at confidence, and traps even the most capable in overthinking. You can’t outperform it, but you can rewire it.

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Drawing on leading research, over a decade of work with Fortune 500 companies, and experience educating millions of professionals worldwide, Dr. Shadé Zahrai reveals a proven system for breaking the cycle of self-doubt and building deep, unshakable self-trust. In Big Trust she shares her proven framework—the Four A’s: Acceptance, Agency, Autonomy, and Adaptability—and shows you how to take control of your inner world so you can thrive in the outer one. With insights from her self-diagnostic quiz and actionable exercises throughout, you’ll learn to: - Reframe the beliefs that hold you back - Break free from people-pleasing and perfectionism - Quiet comparison and imposter thoughts - Stretch your comfort zone and reclaim your power - Channel emotion into clarity and conviction Whether you’re second-guessing a big decision, overthinking in high-stakes moments, or feeling stuck despite knowing you’re capable of more, Big Trust offers practical steps that lead to powerful, lasting results. Everything you aspire to, and the strength to realize it, begins with Big Trust.

Who it’s for

  • Readers seeking to overcome self-doubt and build confidence
  • Professionals interested in practical, research-backed personal development

Where it sits

Building Self-Esteem87%
Personal Success21%
Mental Health18%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • Personal Success
  • Emotions
  • Personality
  • Dialectical Behavior Therapy
Show all 8 publisher categories
  • Neuroscience
  • Cognitive Science
  • The Pursuit of Happiness
  • Getting Motivated
Authors
Shadé Zahrai, Fayçal Sekkouah
Publisher
HarperCollins
Published
January 20, 2026
Format
Print & ebook
Theme
self-trust · confidence building · personal growth
Reading lane
Personal Success