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AI-Powered Content Marketing and SEO by Catherine Seda

AI-Powered Content Marketing and SEO

Impact, Risks, and Strategies for Brands

Catherine Seda, Jenny Halasz

Pearson Education · Print & ebook · November 14, 2025

Discover how AI is revolutionizing content marketing and SEO.

Internet MarketingSearch & SEOE-commerce SEO
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Who it’s for
Explore AI’s effects on content marketing, search visibility, brand trust, and evolving analytics practices.
Genres
E-commerce SEO, Internet Marketing, Search & SEO
Published
Pearson Education, November 14, 2025

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For younger readers: Future Tense, What Is Artificial Intelligence?, Basher Science Mini: Artificial Intelligence

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About this book

Discover how AI is revolutionizing content marketing and SEO. Industry experts Catherine Seda and Jenny Halasz explore the impact, risks, and game-changing strategies for brands. AI-Powered Content Marketing and SEO is a must-read to build brand authority, optimize search visibility, and win customers. Packed with actionable insights, this book fills a critical gap for marketing teams and business leaders in today’s AI-driven world.

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Key Topics Covered: - Revolutionary Impact: Understand the transformative effects of AI on digital marketing and customer experiences, and why it’s crucial for executives and employees to adapt - AI-Optimized Content: Learn to balance AI-generated content with human creativity to maintain brand trust, meet Google’s EEAT standards, and navigate evolving search algorithms - Authenticity and Authority: Explore frameworks for using AI responsibly to create content that builds brand authority without compromising it - Ethical & Legal Issues: Stay ahead of AI risks by addressing critical challenges with proactive policies - AI, Analytics, and Human Insight: Learn how privacy rules, zero-click searches, and generative AI are making metrics like impressions and CTR unreliable, pushing analytics practices to adapt

AI and Brand Authority

Explore AI’s effects on content marketing, search visibility, brand trust, and evolving analytics practices.

Come here for

  • Balancing AI-generated content with human creativity
  • Frameworks for responsible AI use and brand authority

Expect

  • Guidance on ethical and legal AI risks
  • Discussion of privacy rules, zero-click searches, and changing metrics

Where it sits

E-commerce SEO88%
Internet Marketing53%
Search & SEO33%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • Marketing
  • Internet Marketing
  • AI & Machine Learning
Authors
Catherine Seda, Jenny Halasz
Publisher
Pearson Education
Published
November 14, 2025
Format
Print & ebook
Reading lane
Marketing