Instagram for Business for Dummies by Eric Butow

Instagram for Business for Dummies

Eric Butow, Corey Walker

Wiley · Print & ebook · December 5, 2024

A Nonfiction pick for readers exploring Instagram for Business for Dummies.

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Who it’s for
A practical guide to Instagram business profiles, shopping tools, analytics, content, and brand partnerships.
Themes
Instagram business marketing, Audience growth and engagement, Social media content and analytics
Genres
Internet Marketing, Social Media & Online Life, Advertising & Promotion

About this book

Become an Instagram aficionado and grow your business online Instagram For Business For Dummies shows you how you can tap into the social media platform with over 1 billion active users and the highest brand engagement of any social app out there. Businesses of all sizes have discovered how successful they can be when they take advantage of Instagram's powerful business tools—including shoppable posts, devoted business profiles, and advanced analytics.

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This beginner-friendly book helps you take advantage of this great opportunity to connect with a broader audience, tell a gripping story, and make your business an integral part of customers' lives. This new edition covers all of Instagram's latest features, including verified accounts, Broadcast Channels, and integration with Threads. You'll also learn everything you need to know about establishing brand partnerships with influencers, making the most of hashtags, and creating content that will get you noticed. Presented in straightforward language by Instagram and marketing gurus, this book will take you from setting up your account and profile to winning new business on Instagram. - Set up your Instagram business account and link your sales to the Instagram Shopping feature - Use analytics to understand your engagement and create better content - Learn how to effectively use Instagram Stories, Broadcast Channels, and Threads - Reach more people with brand partnerships, hashtags, and viral posts Even if you're a complete Insta-beginner, Instagram For Business For Dummies will help you market your brand on this powerful social platform.

Instagram Business Tools

A practical guide to Instagram business profiles, shopping tools, analytics, content, and brand partnerships.

Come here for

  • Setting up a business account and Instagram Shopping
  • Using analytics, Stories, Broadcast Channels, and Threads

Expect

  • Guidance on hashtags and influencer partnerships
  • Coverage of verified accounts and Threads integration

Where it sits

Social Media & Online Life83%
Advertising & Promotion55%
Internet Marketing53%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • Marketing
  • Internet Marketing
  • Social Media & Online Life
Authors
Eric Butow, Corey Walker
Publisher
Wiley
Published
December 5, 2024
Format
Print & ebook
Theme
Instagram business marketing · Audience growth and engagement · Social media content and analytics
Reading lane
Marketing