Strikingly Different Selling by Dale Merrill

Strikingly Different Selling

6 Vital Skills to Stand Out and Sell More

Dale Merrill, Scott Savage, Randy Illig

Mango · Print & ebook · January 18, 2022

Six years of research involving nearly 3,000 sales professionals from around the world reveals the 3 distinguishing habits that differentiate top sales performers from the herd and make them "strikingly different" in today's global marketplace.

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Who it’s for
Six sales skills address client interactions, differentiation, and closing gaps.
Genres
Sales & Selling, Sales Management, Customer Relations
Published
Mango, January 18, 2022

About this book

Six years of research involving nearly 3,000 sales professionals from around the world reveals the 3 distinguishing habits that differentiate top sales performers from the herd and make them "strikingly different" in today's global marketplace. Superior Sales Success#1 New Release in Global and Direct Marketing You are competing with the top salespeople in your industry for the same customers. For each sales opportunity there is only one winner.

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What separates a "winner" from the rest of the very best and makes them "strikingly different"? Six years of intensely focused research involving more than 2,800 sales professionals from 135 countries reveals the 6 vital skills that separate top sales performers from the herd. Learn what it takes to be that one winner! What really works to stand out and sell more? In their book Strikingly Different Selling, Dale Merrill, Scott Savage, Jennifer Colosimo, and Randy Illig (the sales performance experts at FranklinCovey) reveal the secrets to consistent, predictable sales success. The 6 Vital Skills. The author team found that most consultants and sales professionals believed they were doing a great job in their client interactions. Yet 70 percent of the time client executives felt their meetings with sales professionals were a waste of time. To the authors, this was a major surprise. But, for the "Strikingly Different" sales professionals, there were six things they did to consistently outperform their competitors and radically change their client interactions and results. Go from being just one of the sales crowd to the superior choice. Read Strikingly Different Selling: 6 Vital Skills to Stand Out and Sell More and learn the details behind the 6 skills. The 6 vital skills to stand out and sell more: • Capture Attention with Verbal Billboards • Create Excitement with Movie Trailers • Build Confidence with Flashbacks and Flashforwards • Become Essential with "Why Us!" Differentiators • Get Curious and Find the Gaps • Navigate Traffic Lights and Close the Gaps If you have found books such as SPIN Selling, The Challenger Sale, To Sell is Human, The Secrets of Closing the Sale, or Start with Why to be useful; then your next read should be Strikingly Different Selling .

Six Vital Skills

Six sales skills address client interactions, differentiation, and closing gaps.

Come here for

  • Verbal billboards to capture attention
  • Movie trailers to create excitement

Expect

  • Flashbacks and flashforwards to build confidence
  • Traffic lights and closing gaps

Where it sits

Sales & Selling98%
Customer Relations32%
Sales Management24%

Percentages are BookFrontier’s reading of the book.

Publisher categories

  • Business Skills
Authors
Dale Merrill, Scott Savage, Randy Illig
Publisher
Mango
Published
January 18, 2022
Format
Print & ebook
Reading lane
Business Skills