Responsible Marketing
How to Create an Authentic and Inclusive Marketing Strategy
Kogan Page · Print & ebook · December 31, 2024
Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace your biggest opportunity as a marketer.
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- Who it’s for
- Build a responsible marketing strategy through case studies, interviews, principles, and leadership frameworks.
- Genres
- Marketing, Workplace Diversity & Inclusion, Advertising & Promotion
- Published
- Kogan Page, December 31, 2024
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Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace your biggest opportunity as a marketer. Responsible Marketing takes readers through a forward-looking approach to inclusive marketing, offering a compelling blend of case studies, in-depth interviews, social impact marketing principles and inclusive leadership frameworks.
Continue reading
Lola Bakare demystifies the relationship between today's marketing imperatives and the dynamic global cultural shifts that current and aspiring marketing leaders need to address. The book expands on the power of inclusivity, corporate responsibility and cultural awareness, helping marketing leaders determine how to make social impact outcomes an imperative across the entire marketing mix. Responsible Marketing walks readers through building a responsible, inclusive marketing strategy that captivates consumers and delivers long-term growth for a company.
Inclusive Marketing Strategy
Build a responsible marketing strategy through case studies, interviews, principles, and leadership frameworks.
Come here for
- Case studies and in-depth interviews
- Inclusive leadership frameworks and social impact marketing principles
Expect
- Inclusive marketing across the marketing mix
- Corporate responsibility and cultural awareness
Where it sits
| Workplace Diversity & Inclusion | 75% |
|---|---|
| Marketing | 52% |
| Advertising & Promotion | 29% |
Percentages are BookFrontier’s reading of the book.
Publisher categories
- International Marketing
- Marketing Research
- Strategic Planning
- Internet Marketing
Show all 5 publisher categories
- Workplace Diversity & Inclusion
- Authors
- Lola Bakare
- Publisher
- Kogan Page
- Published
- December 31, 2024
- Format
- Print & ebook
- Reading lane
- International Marketing